Our Review of Monday CRM

Monday.com, initially known for its project management software, has expanded its offerings to include a robust Customer Relationship Management (CRM) solution. Monday CRM is designed to streamline sales processes, enhance customer interactions, and provide a centralised platform for managing leads and deals. With its visually appealing interface and customisable features, it aims to cater to a wide range of businesses, from startups to larger enterprises. This review will delve into the features, pricing, strengths, weaknesses, and suitability of Monday CRM for different business types.

Monday CRM Features

Monday CRM is built on the flexible Monday.com Work OS, meaning it’s highly adaptable. Features are organised into “boards” that can be tailored to specific workflows.

1. Lead Management:

Lead Capture: Monday CRM allows you to capture leads through customisable web forms, email integrations, and manual entry. These leads are then automatically added to your designated lead board.
Lead Qualification: You can create custom columns to track lead status, contact information, company details, and any other relevant data. This helps qualify leads and prioritise follow-ups.
Lead Tracking: The platform provides a clear overview of all leads in your pipeline, allowing you to track their progress through each stage of the sales process.
Automated Lead Assignment: Automations can be set up to automatically assign leads to specific sales representatives based on predefined criteria, such as territory or product interest.

2. Contact Management:

Centralised Contact Database: Monday CRM acts as a central repository for all your contact information, ensuring that everyone on your team has access to the latest data.
Contact Activity Tracking: You can log all interactions with contacts, including emails, calls, and meetings. This provides a complete history of each contact’s engagement.
Contact Segmentation: You can segment contacts based on various criteria, such as industry, location, or purchase history. This allows you to target your communications and marketing efforts more effectively.
Email Integration: Integrations with email providers like Gmail and Outlook allow you to seamlessly log emails and track communication directly within the CRM.

3. Deal Management:

Pipeline Management: Monday CRM provides a visual pipeline view that allows you to track the progress of deals through each stage of the sales process.
Deal Tracking: You can track key deal information, such as deal value, close date, and probability of closing.
Sales Forecasting: The Pro and Enterprise tiers offer sales forecasting features, allowing you to predict future sales revenue based on your current pipeline.
Customisable Deal Stages: The Deal stages can be fully customized to match your companies sales process.

4. Automation:

Workflow Automation: Monday CRM’s automation capabilities allow you to automate repetitive tasks, such as sending follow-up emails, creating tasks, and updating deal statuses.
Trigger-Based Automations: Automations can be triggered by specific events, such as a lead being assigned or a deal reaching a certain stage.
Custom Automation Recipes: Users can build custom automation recipes to suit their specific workflows.

5. Integrations:

Email Integrations: As mentioned, integration with email platforms is crucial for seamless communication tracking.
Calendar Integrations: Integrating with calendar apps like Google Calendar and Outlook Calendar helps you schedule meetings and manage your time effectively.
Third-Party Integrations: Monday.com offers a wide range of integrations with other business tools, such as Slack, Zapier, and various marketing automation platforms. This allows you to connect your CRM with your existing workflow.
API Access: For more advanced integrations, Monday.com provides API access, allowing developers to build custom integrations.

6. Reporting & Analytics:

Dashboards: Monday CRM’s dashboards provide a visual overview of key sales metrics, such as lead conversion rates, deal pipeline value, and sales performance.
Customisable Reports: You can create custom reports to track specific metrics and gain insights into your sales performance.
Data Visualisation: Charts and graphs provide a clear and concise way to visualise your sales data.

7. Customisation

Custom Fields and Columns: You can create custom fields and columns to track any data that is relevant to your business.
Custom Boards and Workflows: Monday CRM’s board-based structure allows you to create custom boards and workflows to match your specific sales process.
Custom Forms: create custom forms to gather information from potential clients.

How It All Fits Together

Monday CRM’s strength lies in its ability to connect these functionalities within the Monday.com Work OS. This creates a unified platform where sales, marketing, and project management teams can collaborate seamlessly. For example, when a deal is closed, a project can be automatically created in the project management board, ensuring a smooth handoff between teams.

Here’s a breakdown of key features and their availability across subscription tiers:

Basic

Unlimited customisable boards.
Lead management.
Contact management.
Customisable forms.
Mobile app.
Up to 2 users.

Standard

All Basic features, plus:
Timeline and calendar views.
Guest access.
Automations (250 actions per month).
Integrations (250 actions per month).
Dashboards (combining up to 5 boards).

Pro

All Standard features, plus:
Private boards.
Chart view.
Formula column.
Automations (25,000 actions per month).
Integrations (25,000 actions per month).
Dashboards (combining up to 10 boards).
Sales forecasting.

Enterprise

All Pro features, plus:
Enterprise-grade security and compliance.
Advanced reporting and analytics.
Automations (100,000 actions per month).
Integrations (100,000 actions per month).
Premium support.

By offering a high degree of customisation, Monday CRM empowers businesses to tailor the platform to their unique needs and workflows, making it a versatile and powerful CRM solution.

Read our analysis and comparison of the features of the top ten CRM platforms.

How Much Does Monday CRM Cost? (And Is It Worth It?)

Monday CRM’s pricing is based on the number of users and the chosen tier. Here are approximate starting prices (per user, per month, billed annually):

Basic: Approximately £8-£10 per user/month.
Standard: Approximately £10-£12 per user/month.
Pro: Approximately £16-£18 per user/month.
Enterprise: Contact Monday.com for a bespoke quote.

Monday CRM presents a compelling value proposition, particularly for businesses seeking a highly adaptable and integrated CRM solution. Its strength lies in its exceptional flexibility, allowing users to tailor workflows, fields, and dashboards to precisely match their unique processes. The seamless integration with Monday.com’s broader Work OS is a significant advantage for those already utilising its project management tools, fostering enhanced collaboration and a holistic view of operations. The robust automation features further contribute to its value, streamlining repetitive tasks and boosting productivity.

However, the per-user pricing model can become a significant cost factor for larger teams, and access to advanced features is often restricted to higher-tier plans. The platform’s extensive customisation, while a strength, also introduces a steeper learning curve, requiring an investment in onboarding and training. For businesses with very basic CRM needs, the platform’s complexity might be excessive, and more cost-effective alternatives may exist.

Monday CRM offers excellent value for businesses prioritising flexibility, customisation, and integration, but a thorough evaluation of specific needs and a trial run are essential before committing. Take a look at where Monday CRM sits on our ranking of the most cost-effective CRMs.

Monday CRM: Strengths and Weaknesses

To give you a clearer picture, here’s a quick rundown of Monday CRM’s key strengths and weaknesses:

Strengths	Weaknesses
Highly customisable and flexible.	Can be overwhelming for simple CRM needs.
Visually appealing and user-friendly.	Steeper learning curve than basic CRMs.
Strong project management integration.	Pricing can escalate with more users.
Robust automation capabilities.	Advanced features are limited to higher tiers.
Good range of integrations.	Reporting, while good, can be improved.
Strong Collaboration tools.	Customer support can sometimes be slow.

Our Analysis: What type of business is Monday CRM best suited for?

Monday CRM is particularly well-suited for:

Small to medium-sized businesses (SMBs) with growing sales teams: The customisable nature of the platform allows SMBs to tailor it to their specific needs, and the scalable pricing means that they can grow into the software.
Businesses that require a strong integration between CRM and project management: If your sales process is closely linked to project delivery, Monday CRM’s integration with the Work OS is a significant advantage.
Businesses that rely on visual workflows: The board-based interface is intuitive and easy to understand, making it ideal for teams that prefer visual representations of their data.
Companies needing high levels of automation: Companies that need to automate repetitive tasks within their sales process will benefit from the automation features.
Businesses that need a CRM that can grow with them: Due to the scaling of features, and user numbers, the software can grow as the companies needs grow.

It might not be the best fit for very small businesses with extremely basic CRM needs or those seeking a very simple, out-of-the-box solution.

Conclusion

Monday CRM offers a powerful and flexible platform for managing customer relationships. Its customisable boards, robust automation, and strong project management integration make it a compelling choice for a wide range of UK businesses. While the pricing can increase with more users and advanced features, the benefits of a tailored CRM solution often outweigh the costs. If your business values customisation, visual workflows, and seamless integration, Monday CRM is certainly worth considering. Before purchasing, it is always best to utilise the free trial, to ensure that the product is a good fit.

Monday CRM Competitors

Check out our comparison of the best CRMs, and see where Monday CRM sits in the top ten.